Tree protection", helping mature brands to grow faster and more steadily, and also consolidating Tmall's core brand pool. However, if you Special Database take a closer look at the list, this year's 100 million yuan club has some different and special figures. The domestic makeup brand Huaxizi was just established in 2017. This year is also the first time to participate in Tmall Double 11. The turnover exceeded 100 million in the first hour. After the whole day, it ranked sixth in the top 10 makeup list. In the same list, the No. 1 “Perfect Diary” is a Special Database cutting-edge Internet native brand that has been established for less than 5 years. Another Internet-native skin care brand.
Home Facial Pro, and "Perfect Diary" are already frequent guests of the billion-dollar club. There are more similar cutting-edge Special Database brands on the list. These non-traditional mature brands are quietly on the list, which actually reflects another current "task" of Tmall - "reforestation" in addition to "tree protection". Let Internet brands grow up on the Tmall platform. Tmall is helping to incubate the original consumer brands that originated Special Database from e-commerce. While the brand has been better developed, Tmall's e-commerce ecology has also changed from emphasizing "retail" in the past to a new one.
Now it is in line with the new "consumption" power - new retail is business, and new consumption is a way of life and growth. On Tmall, in Special Database the E-commerce Festival, you can not only buy "products", but also the lifestyle you want. In addition to cutting-edge brands, Tmall has repeatedly mentioned "new supply" in recent years, which is objectively the same. Effect. This Double 11, Tmall launched more than 1 million new Special Database products. The iPhone 11 sold more than 100 million in just one minute. The Dyson electric mop sold more than the whole day last year in 10 minutes. Some innovative and interesting products are also hitting.